What are "Any One Item" coupons?

If a local shopper makes an Amazon Prime price match request in your product categories and you are opted-in to “Any One Item” coupons, that local shopper may receive an “Any One Item” at the Amazon Prime price match coupon from your store.

“Any One Item” coupons are limited to one per customer and a discount not greater than 25% or $100, whichever is less.

The intent of the “Any One Item” coupon is to drive a customer visit, where the shopper will likely buy additional items.

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